What real estate social network should you use to attract new business? With so many platforms out there—Instagram, TikTok, Facebook,etc.—it can be difficult to narrow down your choices.

Considering there were more than five billion active social media user identities at the start of 2024, it’s no surprise that social media has become one of the most essential tools in real estate marketing.

According to the National Association of Realtors (NAR), social media was the top tech tool for giving agents the highest number of quality leads in 2023. Platforms such as Instagram, Threads, Facebook, TikTok, and YouTube allow real estate professionals to connect directly with their target audience, promote listings, generate leads, and position themselves as industry experts.

But when it comes to real estate social media marketing, the best strategies and tactics depend on the platform, so make sure you choose the platform that’s right for you!

Here’s a guide to help you find the best real estate social network for your brand in 2025.

Why Is Social Media Important for Real Estate Agents?

Real estate marketing relies on personal connections, market knowledge, and local expertise. By marketing your real estate business on social media and building an online presence, you can reach a larger pool of potential clients within your local market.

Here’s why social media should be an integral part of any agent’s strategy in 2025:

• Boost brand visibility: A strong online presence helps real estate professionals become recognizable faces in their communities. When potential clients see consistent, high-quality content from an agent, it establishes credibility and trust, making it more likely they’ll think of that agent when buying or selling a property.
• Engage with target audience: Social media enables agents to connect with their audience. Agents can respond to comments, engage in discussions, and send direct messages to potential leads.
• Targeted advertising: Social media platforms offer advanced targeting options. This allows agents to direct their ads toward specific demographics, such as first-time homebuyers, luxury market clients, or downsizing seniors.
• Content variety: Real estate agents can showcase their expertise and personality through various content formats: videos, photos, stories, live streams, and blog-style posts. Each type of content serves a different purpose, whether it’s showing a property, providing market insights, or engaging in educational discussions about real estate trends.
• Real-time analytics: Unlike traditional advertising, social media provides real-time data on reach, engagement, and follower demographics. These insights enable agents to fine-tune their strategy and invest their time and budget in the most effective channels.

The Top Real Estate Social Networks for 2025

1. Instagram

With over 2 billion monthly active users, Instagram remains a leading platform for real estate agents. The platform heavily relies on visual content, which makes it the perfect place to showcase listing photos and reach a wider audience. 

Key features: Stories, Reels, DMs, carousels, and shoppable posts. 

How to Use Instagram for Real Estate

• High-quality visuals: Instagram is a visual platform, so high-quality video and images are essential. You can post a single image, but carousels typically have a bigger impact They allow you to share multiple images or videos in a single post and often have a bigger reach than single-image posts.
• Reels for property tours: Reels are perfect for creating engaging, quick property tours. By implementing hooks, transitions, trending audio, and captions, Reels give real estate agents the opportunity to highlight key features of a property in just 15–30 seconds. These short videos also help listings reach a wider audience as Reels are currently promoted heavily in Instagram’s Explore section.
• Stories for real-time engagement: Stories provide an informal, authentic way to connect with followers. Real estate agents can use Stories to announce open houses, showcase “day in the life” moments, conduct Q&As, or highlight recent success stories. Save Stories as Highlights for long-term reference on topics such as client testimonials, neighborhood tours, and educational content.

2. Threads

Threads, Meta’s new text-focused platform, is becoming a valuable tool for real estate agents to engage in community-focused discussions and share the most up-to-date information. You can log into threads using your Instagram account to share text updates and join public discussions.

Key features: Text posts, links, photos, carousels, and videos up to five minutes long.

How to Use Threads for Real Estate

• Create community-focused groups: By setting up groups within Threads, agents can build a network of clients, industry professionals, or specific interest communities, such as “NYC Luxury Buyers” or “Investing in Multifamily Properties.” 
• Share quick tips and market updates: Share weekly market updates, financing tips, or local housing news that help followers stay informed.
• Host regular Q&A sessions: Using Threads for Q&As lets agents address common questions about home buying, investment strategies, or neighborhood trends. While this allows you to answer questions directly, it can also give you additional content ideas for other social media platforms.

3. Facebook

Facebook has been a top marketing channel for nearly two decades and has over 2 billion daily active users. For real estate agents, it can be one of the top platforms for networking and client acquisition and can also be used as an advertisement tool to connect with home sellers and buyers in your target markets.

Key features: Groups, Messenger, Marketplace, Live, and advertising options.

How to Use Facebook for Real Estate

• Post listings on Facebook Marketplace: Listing properties on Facebook Marketplace provides an additional, highly localized channel for reaching prospective buyers or renters. The platform allows agents to showcase homes with detailed descriptions, photos, and a link back to the agent’s page.
• Engage with local Facebook groups: Agents can join and contribute to neighborhood or community-focused groups by offering valuable information about market trends, local events, or tips for buyers and sellers. You can also share listings or open house details in these groups to help generate leads.
• Host virtual open houses and events: Facebook Live makes it easy to host virtual open houses, panel discussions, or neighborhood tours. Agents can use Facebook’s live streaming features to interact in real-time with potential buyers, answer questions, and provide a sense of what each property or area has to offer.

4. TikTok

TikTok is the most popular social media platform for short-form videos and viral content, and it’s not just for teens. For example, Heider Real Estate has close to four million followers and over 63 million likes.

With a younger user base, TikTok is the best social network for reaching first-time buyers and renters. Because TikTok’s algorithm curates a feed of videos on the platform’s “For You Page” that best matches the user’s interests, your real estate videos are more likely to be recommended to the right audience.

Key features: Video creation, editing tools, music and sound integration, comments, duets and stitching, hashtags, discovery, live streaming, and For You Page (FYP).

How to Use TikTok for Real Estate

• Create entertaining, quick property tours: TikTok’s short, engaging video format works well for showcasing properties. Agents can use trending music, sound bites, and creative transitions to highlight property features, neighborhood attractions, or even share behind-the-scenes aspects of buying and selling a home.
• Highlight local hot spots and community features: Highlight local businesses, parks, and events to give prospective buyers a sense of what the neighborhood has to offer.
• Educational tips and market insights: TikTok’s educational side is growing, with more users looking for helpful tips on buying, renting, or investing in real estate. Agents can share tips on common questions like financing, home inspections, or staging advice.

5. YouTube

As a platform that values in-depth content, YouTube is another video platform that allows agents to share property tours and educational content. Create long-form, immersive property tours, neighborhood guides, and market updates. You can also reuse clips for YouTube Shorts, which have a wider reach and a large user base.

Key features: Video editor and upload, audio library, comments, live features, Shorts, Premieres, video spotlight, end screens, cards,  and monetization tools.

How to Use YouTube for Real Estate

• Detailed virtual tours and walkthroughs: YouTube’s long-form nature is perfect for in-depth virtual tours. Video tags and SEO-friendly titles can help agents get these tours to appear in search results, reaching clients who are actively looking for properties.
• Neighborhood guides: Neighborhood-focused videos provide insights on amenities, dining options, schools, and overall quality of life. For agents working with relocating clients, these videos offer a preview of the area and help clients envision themselves in the community.
• Educational series: Long-form videos allow agents to address key questions and topics in detail. Content such as “Understanding the Buying Process,” “Investment Property Basics,” or “Navigating Mortgage Options” helps agents build authority.

6. LinkedIn

LinkedIn is the social media platform for professional networking. You can also use the platform for real estate marketing. LinkedIn has the highest lead generation conversion rate (2.74%) of all social media networks, according to a study by Hubspot. This is almost three times higher than X (formerly Twitter) and Facebook.

Key features: Professional networking, job postings, profile building for career showcasing, LinkedIn Learning for skill development, content sharing and engagement, company pages, advanced search and recruiting tools, and targeted advertising options.

How to Use LinkedIn for Real Estate

• Publish articles and market insights: By sharing industry-specific content, agents can establish themselves as thought leaders on LinkedIn. Posts on topics like “Current Real Estate Trends” can help agents stay top of mind for industry professionals and high-end clients.
• Network with other real estate professionals: LinkedIn’s professional focus makes it ideal for connecting with other agents, lenders, inspectors, and developers. This network can be a great source of referrals and collaboration opportunities.
• Showcase client success stories and testimonials: LinkedIn posts highlighting past client success stories can help build credibility and attract new clients.

7. Reddit

Though not typically considered a go-to social media platform for real estate, Reddit offers niche community engagement opportunities that agents can use to reach those interested in buying, selling, investing, or learning more about real estate.

Key features: Subreddits, upvoting and downvoting, threaded discussions, anonymous posting, advertising. 

How to Use Reddit for Real Estate

• Engage in real estate and local subreddits: Subreddits like r/RealEstate and r/HomeBuying are filled with Redditors seeking advice. Many cities also have local subreddits where people discuss housing, events, and local issues.
• Build trust in the community: Share relevant content and answer questions related to the home buying and selling process. By building trust, you’ll be recognized as a trustworthy and helpful member of the community. Reddit users tend to dislike overly promotional content, so avoid this at all costs.
• Host an AMA (Ask Me Anything): Hosting an AMA can be a great way to reach people who might not yet be ready to buy or sell but are curious about the process.

 8. Pinterest

Pinterest isn’t just used for nail art and fashion inspiration, it’s a visual search engine. According to Hootsuite, Pinterest is one of the most trafficked websites online, seeing 1.16 billion visits per month. 

While you may not get any results by simply posting new listings, the goal should be to establish your reputation as a real estate expert. Post compelling and attractive Pins to direct visitors to your website. For example, if your real estate website has a blog, you can create “pins” for each blog post that encourage clicks to your site.

Key features: Visual content sharing through pins and boards, search and discovery with visual search tools, a “save” function for organizing ideas, personalized home feeds based on interests, rich pins with additional details, shoppable pins for in-app purchases, group boards for collaborative planning, and analytics tools for creators and businesses to track engagement.

How to Use Pinterest for Real Estate

• Pin home design and staging tips: By sharing advice on staging, home design trends, and renovation ideas, agents can attract followers who may be preparing their own homes for sale or envisioning what their future home could look like. 
• Create community and neighborhood boards: Neighborhood boards featuring local amenities, parks, schools, and restaurants can help clients envision themselves in the area.
• Publish evergreen content: Unlike fast-paced platforms like Instagram or Threads, Pinterest pins have a long lifespan. You can create evergreen boards on topics such as “Home Buying Tips,” “Luxury Real Estate,” or “Moving Guide” to maintain a steady influx of viewers and engagement.

9. X (Formerly Twitter)

X, the platform formerly known as Twitter, is often used to share quick updates and connect with a broad audience through text-based content. This makes it a great tool for agents to share updates, relevant industry information, and other valuable insights with their audience. 

Key features: Real-time posting and updates, follower-based timelines, retweets and reposts for sharing content, Spaces for live audio conversations, private messaging, trending topics for discovering popular discussions, and creator monetization options.

How to Use X for Real Estate

• Post market updates and news: X is great for sharing timely updates on the market or newsworthy events. For example, agents might post about changing mortgage rates, upcoming open houses, or new listings.
• Engage with real estate and local influencers: Agents can expand their reach by commenting on or retweeting local businesses, real estate influencers, and community leaders.
• Share real estate tips and industry insights: Bite-sized advice, such as tips for staging a home or insights on buying trends, performs well on X and can drive engagement. This type of content helps agents establish themselves as go-to resources for real estate knowledge.

Are You Ready to Promote Your Real Estate Business on Social Media in 2025?

When it comes to real estate social media marketing, consistency is the name of the game. Social media marketing is a long-term investment that, when done correctly, can result in steady lead generation, stronger client relationships, and increased brand visibility.
If you want to learn more about real estate marketing, send me a message and follow along!

FAQs for Real Estate Social Network

Here are the answers to the most frequently asked questions about the best real estate social networks.