Struggling to come up with fresh ideas for your real estate social media content? You’re not alone!

With so many platforms to manage and posts to create, it can feel overwhelming to keep your content calendar full. 

The good news? 

You don’t have to reinvent the wheel. By mixing up different types of posts, you can keep your audience engaged, showcase your expertise, and attract more leads. 

Here are eight types of real estate social media content I recommend every real estate agent should be sharing regularly.

1. Local Market Updates

Your audience wants to know what’s happening in the market—so be their go-to source!

Sharing timely local market updates positions you as an expert and builds trust with potential buyers and sellers. Your valuable insights can help your audience make informed decisions and keep them coming back to you for guidance.

How to use this on social media:

• Create a short video breaking down monthly market trends.
• Share a carousel post with key statistics and what they mean for buyers and sellers.
• Go live on Facebook or Instagram to answer questions about the market in real time.
• Post an infographic highlighting changes in home prices and inventory levels.

2. Listings

Yes, you should absolutely post your listings, but make them stand out! 

Instead of just uploading a carousel of photos, tell a story about the home and why it’s special. Listings help showcase your current inventory and attract potential buyers while reinforcing your position as an active and successful agent.

How to use this on social media:

• Create a video walkthrough or a ‘Just Listed’ Reel highlighting the home’s top features.
• Share a before-and-after staging transformation.
• Post a “Home of the Week” feature showing off a special listing.
• Use Instagram Stories to give a live virtual tour with Q&A opportunities.
• Share open house events and teasers, including footage of property walk-throughs in Instagram Reels and TikTok videos.

3. Closing Celebrations

Nothing builds social proof like happy clients. 

Share closing celebrations to show potential clients that you are successful at helping people buy or sell homes, which increases confidence in your services.

How to use this on social media:

• Post a photo of your clients with their new keys and a heartfelt caption about their journey.
• Share a video testimonial of a client talking about their experience working with you.
• Use an Instagram Reel to showcase before-and-after moments of their homebuying process.
• Write a short case study on how you helped a client navigate a competitive market.

4. Educational Content for Buyers and Sellers

Buying or selling a home is a big deal, and most people have tons of questions. 

Share educational content to position yourself as a knowledgeable resource and to help potential clients feel more prepared and confident in their decisions.

How to use this on social media:

• Create an Instagram carousel titled “5 Things Every First-Time Buyer Should Know.”
• Post a quick TikTok video explaining common real estate terms.
• Share a blog post with a checklist for sellers preparing their homes for sale.
• Go live on Facebook to do a Q&A session answering common real estate questions.

5. Local Events

Real estate is all about community, and your audience wants to know what’s happening in their area. 

Promote local events to position yourself as a community expert. This also gives you the chance to engage with potential clients in a more natural way.

How to use this on social media:

• Share a weekend event roundup in your Instagram Stories.
• Post a fun Reel featuring footage from local festivals or markets.
• Create a “Top 5 Events This Month” post for your city.
• Highlight small businesses in your community with a “Support Local” series, and don’t forget to tag them!

6. Share Behind-the-Scenes Content

Give your audience a peek behind the curtain! 

Showing the real work that goes into real estate builds authenticity and helps you connect on a personal level with your followers.

How to use this on social media:

• Share a “Day in the Life of a Realtor” video.
• Post a behind-the-scenes look at preparing for an open house.
• Show clips of home tours you’ve previewed for clients.
• Share a funny or relatable moment from your day as an agent.

7. Polls, Quizzes, and Interactive Content

Engagement is a must on social media, and interactive content encourages people to participate. It also boosts your post visibility through likes, comments, and shares.

How to use this on social media:

• Post a poll: “Which kitchen style do you prefer? Modern or traditional?”
• Create a quiz: “Are You Ready to Buy a Home?”
• Do a “This or That” story featuring different home styles.
• Start a caption contest with a fun or unique real estate photo.

8. Client Testimonials

Word-of-mouth marketing is powerful, and testimonials help build credibility. 

Share positive experiences from past clients to reassure leads that they can trust you and your expertise.

How to use this on social media:

• Post a beautifully designed graphic featuring a client’s quote.
• Share a video testimonial where a client describes their experience.
• Create a “Before and After” success story post.
• Post a carousel showing multiple glowing reviews in one place.

Wrapping It Up: Your Real Estate Social Media Content Game Plan

Now that you have a mix of content ideas, it’s time to put them into action! 

Rotate through these post types to keep your content fresh and engaging. Real estate social media content doesn’t have to be complicated. Just focus on being helpful, authentic, and consistent. 

Which type of post are you going to try next?

If you need help with your marketing efforts, I’m launching a membership with access to a full library of done-for-you customizable marketing templates. Here’s what you’ll get:

• A monthly content calendar with social media templates and captions
• Marketing guides and printables, including checklists, flyers, postcards, mailers, and more
• Newsletter templates
• Email templates

Follow me on Instagram for updates, or contact me if you have a question or need professional copywriting services!