February is the shortest month of the year, but there are plenty of real estate marketing opportunities!

You can incorporate major events and holidays—Valentine’s Day, the Super Bowl, President’s Day, and Black History Month—into your marketing strategy and start gearing up for the spring homebuying season.

Here’s a list of creative February real estate marketing ideas to drive engagement and grow your business.

1. Valentine’s Day Goodies

Love is in the air!

Send Valentine’s Day postcards to your current and past clients, referral partners, and prospects. It’s an old-school strategy, but it’s still a great way to build relationships and keep your name top of mind.

Here are a few ideas:

• We Love Our Clients!
• Home Is Where the Heart Is
• You’re the Key to Our Success
• We Make a Great Match!
• Fall in Love With a New Home

You can also deliver some Valentine’s Day pop-by gifts like chocolates or other sweet treats with a heartfelt note attached.

2. Post Valentine’s Day Stories on Social Media

Holidays are always the best for engagement, especially if you’re low on content ideas.

You can run a Valentine’s Day giveaway (for example, dinner for two at a local restaurant or a gift card to a local spa) or even partner with a local business and create daily real estate social media posts.

Another idea is to use a poll and ask your followers about their favorite local date spots or things to do on Valentine’s Day if you’re single.

You can also share a “What I Love About __” post. Fill in the blank with your city, being a real estate agent, or something specific you do as an agent.

You can find a Valentine’s Day social media post freebie for real estate agents down below!

3. Post About the Super Bowl

Last year, Super Bowl LVIII was the most-watched program in history, according to NFL Football Operations, making it a great opportunity to engage your audience and connect with potential clients in a fun way.

You can create a “this” or “that” poll and ask your followers which team they want to win. You could also post Super Bowl real estate memes or do a “predict the winner and win a prize” giveaway post.

4. Collaborate With Local Businesses

Support your favorite local business and give them some love on your favorite real estate social network.

Feature different businesses and say why you love them. Tag the business in posts and engage with followers who leave a comment.

5. Do a Photoshoot

Humanizing your brand on social media is a must for building trust.

February is also a great time to schedule a branding photoshoot because it allows you to start the year fresh with new, updated images that reflect your current you. 

It’s typically easier to schedule a branding photoshoot with photographers and venues during the quieter winter months.

6. Share Your Favorite February Activities in Your Area

Create an Instagram reel or carousel about your favorite local activities your followers can do in February.

Highlight local events and activities—outdoor activities, Valentine’s Day events, winter festivals, etc.—to spark engagement with your audience.

7. Offer Advice on How to Prepare for the Spring Real Estate Market

Flowers aren’t in bloom just yet, but this is the time when buyers and sellers should be preparing to enter the busy spring real estate market.

Provide an overview of the home buying and/or selling process in a blog post or on social media. Explain anything from how to prepare your home for sale and set a realistic price for sellers or how to find an agent and make a competitive offer for buyers.

8. Host a Valentine’s Day Open House

If you’re hosting an open house, make it love-themed! Decorate with hearts and roses and offer heart-shaped cookies or chocolates to visitors.

You can also raffle a romantic dinner for two or offer a gift card to a local florist. Before the open house, don’t forget to post about it on socials!

Show Love This February

February is the perfect time to get creative with your real estate marketing and connect with your current and past clients. When implementing these February real estate marketing ideas, the key is to be authentic!

Need help with your real estate social media posts? I’m launching a membership with access to a full library of done-for-you customizable marketing templates. Here’s what you’ll get:

• A monthly content calendar with social media templates and captions
• Marketing guides and printables, including checklists, flyers, postcards, mailers, and more
• Newsletter templates
• Email templates

Follow me on Instagram for updates, or contact me if you have a question or need professional copywriting services!