Spring is almost here! Now is the time to put together your spring real estate marketing ideas for your business.

After a slow winter real estate market, we should see activity picking up this spring as temperatures rise. Homebuyers are more willing to go out and attend showings and open houses, and the nice weather can help give sellers a little boost in curb appeal.

Also, spring is the perfect time to refresh your marketing strategies as a real estate agent! Here are 20 spring real estate marketing ideas to grow your business in March and April 2025.

1. Update Social Media Accounts

Give your real estate social media profiles a good spring cleaning!

Update your profile picture, cover photo, and bio to reflect the current season. Consider using bright, cheerful spring colors and images, and make sure your bio includes your current services and specialties.

2. Create a Spring Ad Campaign

Even the best real estate ad campaigns need a little refreshing now and then. 

A good rule of thumb is to perform a creative refresh every four to six weeks to prevent ad fatigue. You should also update the creative and ad copy and check up on your ad targeting at the start of each season. 

This also gives you the chance to take advantage of specific holidays (St. Patrick’s Day and Easter, for example) to promote your real estate services.

3. Sponsor Local Spring Events

Sponsoring a worthwhile cause can help increase brand visibility and demonstrate your commitment to your local community! 

Here are some ideas:

• Youth sports leagues
• Charity runs
• Bike races
• Pet adoption events
• Neighborhood clean-ups
• Golf tournaments
• Food drives
• Educational programs
• Children’s charities
• Homeless shelters
• Community development projects
• Senior services
• Easter scavenger hunts

4. Neighborhood Spotlights

Highlight different neighborhoods or communities in your area with spring real estate posts or video tours on social media. 

Emphasize unique home features and amenities – hiking trails, local shops, parks, etc. – that make each neighborhood desirable. To attract potential homebuyers, show what it’s like to live in these neighborhoods. 

Spring is the perfect time to do this. Blooming trees and flowers can really help boost a neighborhood’s curb appeal!

5. Ask for Testimonials

It’s always a good idea to ask for a testimonial from a happy client. But if you haven’t started gathering reviews, now is the perfect time!

Not only do real estate agent testimonials establish trust, expertise, and credibility, but they also showcase the agent’s track record and give your business a personal touch.

Ask for reviews using a highly personalized approach, and add links to direct your clients to your Google Business page, Zillow page, or personal website.

6. Send Out Spring Postcards

Postcards are a great way to get your name out into your local community or target area.

You can offer spring cleaning tips, give a quick local market update, or just introduce who you are and your services. Use a website like Canva to create your own, or grab a template online and customize it!

7. Put Together Spring-Related Client Gifts

Show your clients that you appreciate them with a thoughtful gift!

This can be a gift basket filled with goods from local businesses, a vase with a bouquet, floral candle holders, or a personalized key chain for their new home.

8. Hand Out Spring-Themed Door Hangers

Consider using spring-themed door hangers to promote your services.

You can include a home seller checklist, a recently sold home or recently listed home in the neighborhood, or a “hey neighbor” introduction. Don’t forget to include your contact details!

9. Guest Blog

Reach out to local businesses or publications and ask if they’d be willing to feature a guest blog you wrote on their website.

Guest blogging on authoritative websites gives you access to a wider audience and the opportunity to build backlinks for your real estate website. Backlinks are just links from one website to another, but they can help drive traffic and benefit your website’s SEO.

10. Share a Spring Market Update

Share a spring market update with your followers on Facebook and Instagram. 

Include the average sold price in your area, how quickly homes sell, mortgage interest rates, the number of sales over the past month, and other noteworthy statistics.

You can also include your thoughts and offer advice to potential buyers and sellers, such as recommending neighborhoods buyers should check out or how sellers can take advantage of current market conditions.

Local data is available from bigger real estate websites like Zillow or Redfin. Another option is to use housing reports from your local National Association of Realtors.

11. Get Quoted in Media

Similar to guest blogging, getting a quote in the media can help get your name out there and add your links to authoritative publications.

One of the easiest ways to do this is to promote yourself on a potential source using websites like HARO and Qwoted. 

These platforms connect journalists with brands, experts, and small businesses to use as sources in articles. Journalists can directly contact you through these platforms and request a quote, or you can submit a pitch based on journalists’ requests.

12. Partner With a Local Business

Support a local business while marketing your real estate business!

You can do this by sharing the organization’s information on social media, making a donation, or volunteering your time to help them out. 

13. Launch an Email Newsletter

Another spring real estate marketing idea is to send out a weekly or monthly email newsletter to your leads and clients. 

Make your newsletter visually appealing. For spring, use bright colors and spring-related photos. You can include a market update and a neighborhood spotlight and offer tips to buyers and sellers, such as a spring cleaning checklist, a home buyer and seller guide, or how to navigate the current market.

14. Create an Instagram Reel About the Spring Market

Create a fun Instagram reel about the spring market!

It can be something quick about the market heating up, or you can offer advice to buyers or sellers on preparing for your local springtime market. Record and upload a video of up to 90 seconds, add captions, use trending audio, add text overlay, and share!

15. Use Spring-Related Hashtags

Hashtags have been under scrutiny lately, but they’re still useful for real estate agents.

According to Gitnux, Instagram users are 33% more likely to comment on a post with at least one hashtag, and using a maximum of 30 hashtags can increase engagement by 20% on average.

You’ll want to use a mix of hashtags related to your location, industry, community, content, and brand. Don’t forget to add seasonal (#springrealestate, #springrealestatemarket, #springtime, #flowers, #springhome) and tending hashtags as well!

16. Share Home Buyer Tips to Prepare for the Spring Market

Spring is one of the busiest seasons in the real estate market. Help your buyers out by sharing some tips on social media. 

You can share the importance of having a great local real estate agent and getting pre-approved for a mortgage, or you can explain the homebuying process and how to make a competitive offer.

17. Create a Home Seller’s Guide For Spring

Create a seller’s guide filled with valuable content for sellers this spring. 

This can be a spring cleaning checklist, tips on how to boost curb appeal, a moving checklist, a pre-closing checklist, or the best home improvements with the highest return on investment.

You create quick videos about these topics to post on social media. Another option is to have these available as downloadable resources on your website. Promote your content via social media and ask your followers to send you a DM with their email address so you can send it over.

18. Highlight Local Businesses

Talk about your favorite local businesses on Instagram or Facebook.

What restaurants do you love? Where are your favorite shopping spots? Is there a new business opening soon?

Not only does this help these businesses, but it’s also a great way to show potential clients what they can expect if they live in that community.

Don’t forget to tag the business in your posts!

19. Share Spring Community Events

Get the word out on social media on why your area is a great place to live! You can do this by sharing upcoming spring events in your community. This can be an Easter egg hunt, a concert, a food festival, etc.

Again, don’t forget to tag the business or event!

20. Use Spring-Themed Real Estate Social Media Templates

Never underestimate the power of social media! Create visually appealing social media templates with spring colors. This makes content creation quick and easy!

Need help with your social media posts? I’m launching a membership with access to a full library of done-for-you customizable marketing templates. Here’s what you’ll get:

• A monthly content calendar with social media templates and captions
• Marketing guides and printables, including checklists, flyers, postcards, mailers, and more
• Newsletter templates
• Email templates

Follow me on Instagram for updates, or contact me if you have a question or need professional copywriting services!

FAQs for Spring Real Estate Marketing Ideas

Here are the answers to the most frequently asked questions about real estate marketing in spring.