We’re officially entering the cozy season, and while it’s tempting to curl up by the fire or string up holiday lights, the Christmas season also gives agents more reasons to spice up their Christmas real estate marketing, generate leads, and make a lasting impression.

Here are 12 creative Christmas marketing ideas that will keep your real estate brand top of mind as clients prepare to ring in the new year!

1. Christmas-Themed Listing Photos

Deck your property listing photos with Christmas decorations to create inviting, seasonal listings. Here are some ideas to make your listing photos stand out:

• Deck the halls: Add wreaths, garlands, and holiday lights to key areas of the home. 
• Cozy fireplace setup: If the home has a fireplace, stage it with a cozy setup. Arrange a few comfortable blankets, decorative pillows, and a couple of stockings hung with care. 
• Holiday table setting: Set the dining table with festive decor, such as a table runner, seasonal centerpieces, and holiday-themed dishes or glassware.
• Soft lighting: For an extra magical touch, incorporate twinkling fairy lights, candlelit lanterns, or lighted garlands.
• Outdoor decor: Capture shots of holiday lights, snow-dusted landscaping, or a decorated front porch with seasonal planters.

2. Host a Local Holiday Giveaway

Boost your social media engagement and build brand awareness within your community by hosting a holiday giveaway. 

Partner with local businesses to put together a festive prize bundle. You can include holiday essentials like gift cards, local products, or vouchers for seasonal activities. To enter, ask participants to follow your social media pages, tag a friend, or share the post. A holiday giveaway encourages engagement and also highlights your involvement in the local community.

3. Support a Local Charity Drive

The spirit of giving is at the heart of Christmas, so consider supporting a local charity. 

You could organize a toy, coat, or food drive to encourage your clients and followers to contribute. Publicize the drive on your social media pages and invite your network to participate. 

Consider matching donations or offering small incentives to make it even more engaging.

4. Holiday Instagram Reels and Stories

Instagram is one of the best real estate social media networks to show off your holiday photos!

Create Reels or Stories highlighting local holiday events, light displays, or the best places to find holiday treats. A short video tour of a neighborhood decorated for the holidays or a clip of festivities could help get your post in front of local leads. Use local and festive hashtags to reach a wider audience and engage with people searching for holiday inspiration.

5. Branded Calendars for the New Year

Calendars are a classic holiday gift for a reason–they’re practical, appreciated, and help keep your brand visible all year. Don’t forget to add these bits of detail to your branded calendar for 2025:

• Design and theme: Make sure the calendar design aligns with your brand colors and style.
• Logo and contact info: Display your business logo and contact details (phone number, website, or social media handles) on each page or at the bottom of the calendar.
• Local features: You could highlight local events, holidays, or community events for each month.
• Real estate tips: Include local market stats, helpful home-buying or selling tips, important real estate dates, or even reminders for clients (like the best time to list a property).

6. Invite Santa for a Photo Shoot

Invite Santa Claus to an open house or a community event for a photo session. 

A “Photos with Santa” event is a fun, family-oriented activity that could also attract potential buyers. Kids can take pictures with Santa, and parents can tour the property. Be sure to advertise the event well in advance!

7. Send Out a Holiday Newsletter

Send out a holiday newsletter to reconnect with clients, share valuable information, and celebrate the season. Include a cheerful, festive message that shows appreciation for their support throughout the year. Here’s what to include:

• Personalized greeting: Add a personalized greeting and a heartfelt message.
• Recap of the year: Share highlights of the real estate market over the past year and business milestones.
• Real estate market update: Give a brief update on the current housing market and your predictions for the upcoming year.
• Holiday home tips: Provide clients with holiday home tips, such as how to winterize a home, holiday decor tips, and maintenance reminders.
• Local holiday events: Share details about local events and activities, such as tree-lighting ceremonies, winter markets, and parades.
• Client appreciation: Don’t forget to thank your clients for a wonderful year and offer sour predictions of what to expect in the real estate market going into the new year.

8. Holiday Lights Map

Who doesn’t love holiday lights and decorations? 

Create a holiday lights map for your local area, highlighting homes and neighborhoods with your favorite holiday displays. Share it on your website, social media, or as a downloadable PDF in your email newsletter.

9. 12 Days of Real Estate Tips

Boost engagement by sending a “12 Days of Real Estate Tips” email or creating social media posts. Each day, share a practical real estate tip, home-buying advice, or market insight.

You could include topics like home maintenance, market trends, or home decor ideas for the new year.

10. Host a Holiday Open House

When hosting an open house in December, get into the holiday spirit by creating a festive atmosphere! Here are some ideas:

• Holiday decor: Add simple decorations, such as a wreath on the front door, a cozy garland along the mantel, and soft holiday lighting.
• Seasonal refreshments: Offer holiday treats like hot cocoa, apple cider, and cookies.
• Background music: Play instrumental holiday music at a low volume.
• Small giveaway: Organize a small holiday raffle with a seasonal prize, such as a gift basket, local restaurant gift card, or holiday decoration. To enter, attendees can fill out a short form with their contact information–perfect for follow-ups!
• Holiday goodie bags: Send visitors off with a mini ornament, small candle, or branded cookie pack with your business card.

Be sure to promote the event on social media, email, and local listings!

11. Send Festive Holiday Mailers

Spread some holiday cheer by sending personalized holiday cards to your clients.

This can be a simple, heartfelt message of appreciation, and clients will appreciate the thoughtful gesture. For an added touch, include a small holiday keepsake or ornament with your branding. It’s a low-cost way to show clients you’re thinking of them.

12. Create a Holiday City Guide

What makes your local area the best place to celebrate the holiday season? You can show your clients and followers in a holiday city guide freebie!

Highlight local holiday events, popular seasonal attractions, festive markets, tree-lighting ceremonies, and other holiday hotspots. You can also include recommendations for local shops, restaurants, and cafes offering holiday specials.

Share the guide on your website, social media channels, and email newsletters, encouraging clients to download it or share it with friends.

Need More Guidance?

Christmas real estate marketing is the perfect time to bring out the holiday cheer! If you want to learn more about real estate marketing, send me a message and follow along!

FAQs for Christmas Real Estate Marketing

Here are the answers to the most frequently asked questions about Christmas real estate marketing.